[4.8] Hi there, I'm Jason Lowe and this is Life After News. This episode is a step by step playbook for making a bold career move without losing yourself or your paycheck. [14.8] CBS New York reporter Andrea Klein-Thomas spent years preparing for her life after news and now she's sharing how she did it. [22.0] It was about two things, fighting the next best thing for you, not the next best thing, but the next best thing. [27.6] And rewriting your story. Andrea Klein-Thomas, thank you for joining us today. [32.6] You started your career in Meghan, Georgia. [35.6] And like so many of us in our business, [38.6] starting the small market and worked your way up, [40.6] you worked in Nashville, Charlotte, Philadelphia, [42.6] and then ultimately New York. [43.6] Yes. [44.6] Was New York the goal? [46.6] No. [47.6] I'm from the DC area. [49.6] So actually, WRC was the goal. [51.6] That's, you know, the legacy station that I grew up watching, [55.6] so that was always the goal. [57.6] Oh, that's interesting. [58.6] Yeah. [59.6] But New York is a good goal, too. [60.6] Yeah, I mean, it just actually, I came to New York. [65.0] Yeah, it was just actually very different. [66.7] I went to Philly because of its proximity to DC. [69.5] I really wanted to get closer to home, [71.2] but by that point, coming to New York wasn't like the goal or... [76.6] I don't know, even feeling like I had made it. [80.0] It was just never a part of the plan. [82.1] I went to New York to have more exposure, actually. [86.0] I was like, it's the center of the communications universe. [88.8] And so I figured that I would have a lot more exposure [91.9] to a lot of other things, [93.2] because at that point I was really thinking [95.0] about what my next would be. [97.1] Okay, so you, I'll actually start with a couple of podcasts [100.5] ago when my guest said, [103.1] the she believes that there's a finite amount of news [105.5] that anyone can do. [107.3] And that's different for everybody. [109.5] Some people can do it forever, [110.8] and some people can do it for 10 years, five years, [113.3] 30 years, whatever. [114.5] So you decided even before you got to New York, [117.0] This wasn't for you for long term. [119.4] Is that when the moon just hadn't? [121.1] Yeah, I mean, I just saw what was happening in the industry. [124.5] And I was very realistic about it. [126.8] The news habits had changed and I didn't feel like [129.3] the industry was responding with the urgency necessary [132.6] to meet the moment. [133.9] And so I never am one who wants to be caught off guard [137.6] or flat-footed. [138.6] And I said, you know, if this wasn't going to be my forever, [142.8] where could I position myself where opportunity could come [145.6] with my skill set? [146.7] and it was between going home to DC [149.6] and making it feel like a warm hug [151.8] or coming to New York and having exposure to things [154.7] that I had never had exposure to. [157.1] So while I was working in New York, [158.9] I was secretly like going to a lot of different events [163.3] and asking people what they did [165.8] and what it looked like and just being exposed to storytelling [169.7] on different platforms, which is what I was ultimately [172.2] just so interested in. [173.9] So before you left WCBS, you worked for a couple of years [179.5] to figure out what you wanted to do [181.1] and how to execute that plan? [183.9] Oh yeah, I mean, I had from Nashville, [185.9] which was my favorite job. [187.3] I say I started planning my next in a job [191.2] that I loved with people that I loved in a city [193.3] that I absolutely loved. [195.3] But because I always saw that the industry was changing. [198.7] And I was asking myself, [200.7] do I want to be covering snow at a certain age? [205.9] Do I wanna be on the side of the road? [208.1] And the answer was no. [210.1] But I also, maybe I'll try, maybe I want to do network, [215.2] but then it came to the point where that, [217.1] when I came to New York and that started becoming [220.2] part of the conversation, I was like, [221.7] I don't wanna live out of a suitcase. [223.5] Like I don't want that lifestyle. [224.9] It's not actually very glamorous. [227.3] You know, the rose-colored glasses are very much off. [229.6] I don't want that life. [230.9] So yes, slowly started to plan. [234.9] It wasn't concerted, but I just was like, [237.2] I might come to a point where what I want [240.6] and what the industry can provide might be at odds. [243.6] And if I become, if I come to that crossroads, [247.0] what would happen? [249.0] And then you came to that crossroads in 2022 [252.7] when you accepted a mountain court media. [255.5] Tell us what that is and how you made that transition. [259.0] Okay, so what it is now is not what I intended it to be. [263.5] Okay. [264.3] So yeah. [265.1] So yeah, I mean, I think that's the thing is that people think that they need to have [269.0] all the dots connecting and everything all figured out, but that's not what the case was. [274.3] When I was planning to leave and it wasn't again, it was years long decision making [279.9] where I just gave myself agency to ask myself what I wanted and what I needed and always [286.5] positioning myself for growth and I was in a place that was not growing anymore. [291.0] And I never want to be, that's how you get stuck is when you're in places that don't [294.6] grow. [295.8] And so how else could I use my skills? [297.9] And I was like, well, I really love storytelling. [300.4] I want to do it forever. [302.6] But I also want to story tell on a lot of different platforms. [306.0] And if you asked me in 2022, I said, I'm going to find ways to tell stories and then figure [311.5] out the platforms where those stories can live. [315.3] that people were consuming media in so many different ways. And I was just so hungry to get to know [321.1] all of these different platforms. Well, I thought that was like long-form specials, things of that [326.9] nature. And I was having some meetings and that those doors just never opened. The door that [331.8] immediately opened was live events with journalism. So with the Atlantic, there was a live event [339.1] that they have a festival. [341.4] And I produced festival sessions and stuff like that. [345.4] That felt like very much like the newsroom. [347.3] The next thing that happened was, [349.7] I knew somebody who was bringing the griot. [353.3] So by Rinalin had bought the Black News channel [355.6] and he owned the griot. [357.0] So he was bringing the griot, [358.1] which was a website to TV. [359.7] And she asked me to come on to be part of the team [362.4] to launch the TV arm. [364.0] The other thing that happened was a friend had a business [367.7] And she wanted to connect better with her audience, [371.7] kind of like a financial, gamified financial kind of product. [375.8] And she called it business development. [377.1] I had no idea what business development was. [378.9] And I said, yes. [380.1] So really the first year, I just said yes to everything [383.0] that kind of came my way and parsed out [385.4] what I really liked, what I didn't like, [388.0] and have honed things down. [389.5] So now, Mountain Court Media is a strategic storytelling [392.7] agency where I like to say we help our clients [395.2] more authentic and impactful stories about themselves [398.2] that work in each other, how that looks right now [401.3] is a corporate story, media training, [404.7] producing creative product projects [406.9] and producing live events. [408.8] And so that's what I do on that side of the business. [412.1] That live events is an interesting notion [414.3] because it's kind of like producing TV except the audience [416.7] is not behind the camera, they're actually in the room. [419.3] How is that? [420.8] I love it so much because it's an instant dopamine hit. [424.9] So, you know, so many people think, you know, with TV that you're getting the feedback, [429.4] it's like, no, I'm speaking into a camera, you know, with very few people around if [434.8] the people even in the studio are paying attention to what we're saying, right? [438.4] But to work on a project, to have time where you're having 30 minute conversation so you [444.4] can get into the weeds, you can get into the nuance, you can get into the depth. [448.9] That's amazing. [450.2] people who don't always get a platform, bringing them as guests to add color and context [457.3] to the conversations. [458.3] I'm a sucker for conversations. [460.7] That's amazing. [461.7] And then when you're working on something for so long, and you know kind of like those [465.3] punch lines, like you know the questions that will get the response and then the audience [470.8] response that oohs the us, the clapping, like then it's just like, yes, it landed. [477.2] like you get the instant feedback, the head nods. [481.2] And so I remember standing in the back of the room. [486.6] Maybe it was last year. [488.1] And I was like, man, I was really worried [491.0] that what I produced nobody would care about when I left. [495.2] Like would anybody care about what I care about? [498.6] Could I tell stories in a way that people cared about? [501.5] And the room was packed. [502.9] And it was packed with people about ages and all races [506.3] and all socioeconomic statuses and was a criminal justice panel, [510.8] which I'm like really passionate about. [512.9] And I was like, that I used to fear [515.9] that I wouldn't be relevant in this way. [518.3] And I am in fact moving the needle. [520.6] And so so gratifying. [522.0] And I was just so proud of myself. [524.4] That's amazing. [525.2] I love this format because it is in-depth conversations, [528.3] but having that instant feedback would be amazing. [530.6] Maybe we should figure out a way to do live podcast. [532.8] Yes, yes. [534.1] Do it on you stream it on YouTube. [535.8] And then you get the chat section, absolutely. [539.0] That's cool, that's a great idea. [540.6] So one of the things you said too is you asked yourself [542.8] what you wanted and then I listened to an interview [544.8] where you said when the first time you asked yourself, [546.9] you didn't know the answer at all. [549.1] And I think that's a play, a lot of us, [551.5] we know we need something different, [552.8] we don't know what we want because we've been trained [554.6] to want this, we want the next job, [556.4] the next promotion, the next market. [558.1] And then when you really sit back and look, [560.4] think about it, like what advice are you give to someone? [564.0] Like if you don't know what you want, [566.2] how do you figure it out? [567.8] How do you find it? [569.0] I did a lot of different things. [571.3] A lot of people ask themselves in terms of a title, [574.6] and you've got to remove that weight from you. [577.8] And just say, what am I really good at? [579.8] What do people always ask my advice about? [583.6] What do they come to me for? [584.9] I've emailed friends to say, when you think about me, [587.7] what are some adjectives that come to mind? [590.7] I got advice where they said, map out your ideal day. [595.3] And so I did that. [596.7] And you have to be like serious [598.1] when you're doing these things. [599.4] And so my ideal day had me waking up [602.6] and working out and working on multiple projects [605.1] throughout the day and going to business meetings [608.0] and going to networking events. [610.5] And then I looked at it and I was like, [611.9] this is nice, that was a cute exercise. [613.8] There's no way this is happening [616.2] within the framework of local news. [619.2] And so I kind of shut it, closed my little journal, and then it was last year that I was reminded of like, [625.8] oh my gosh, your days now are exactly minus the working out in the morning. I'm still working on that. [631.6] You don't think that? Right, right. I'm working on it. But they're exactly, my days are exactly [638.5] how I imagined the best day being. Yeah. [643.2] That's amazing. Because when you write it out and then don't even kind of forget about it, [646.9] But then two or three years later, you rediscovering like, [649.1] I'm actually doing that. [650.3] I'm actually doing it. [651.7] Because I think there's something, [652.8] it's not even just like the woo woo manifestation. [655.2] I think there is something when you start defining [658.0] what it is that you need. [660.0] Because journalism, the whole idea [661.8] that you are never the story and you are frowned upon. [665.6] If you are ever a part of the story, [667.8] now things are changing, right? [669.0] Because there's personality that we understand [671.2] the audience is really care about. [673.5] But as I was coming up, you know, they're like, change your hair. [678.0] This is what you wear. [679.4] This is the cadence of your voice. [681.3] This is how your voice tone needs to be to resonate. [684.8] Your nails, like everything was just so prescribed. [688.8] And you're making small concessions over time, but they accumulate. [693.6] So it came to a point where I became unrecognizable to my own self, [699.1] because I was checking them. [701.1] I was saying, this is what I can do. [703.8] Not, is this what I want to do? [706.1] And those are very different questions. [708.8] We are multi-talented as journalists. [711.0] So we can do a lot of things, [712.9] but that doesn't mean that's what we want to do. [715.5] And when I started asking myself, [717.0] what do I really want to do? [718.8] I also started paying attention to my body [721.4] because my mind, I can think myself out of a lot of things, [727.0] but when my body would light up, [728.8] or have the reverse reaction. [732.4] I started noticing when that was happening, [736.0] what was happening and who I was with. [738.8] So I could figure out what was warm, what felt good, [741.7] and started trying to draw the dots [743.9] between that. [745.4] A little bit into that. [746.2] Yeah. [747.8] So then you kind of morphed again or evolved a little more [753.1] and you decided to do the next best thing podcast, [757.3] which it's the next best thing, not the next best thing. [760.3] Yeah, right, right, right, right. [762.8] Absolutely. [764.1] So does what that is and how that came about? [766.5] Well, so the next best thing was really all about [769.9] keeping a promise to myself. [771.7] And again, wanting a space where I could tell stories [774.3] that didn't have to go through a filter, [776.9] didn't have to go through other people's expectations. [781.5] Didn't have to go through an editorial process [783.9] that didn't understand my lived experience [786.2] or didn't fully value my lived experience. [789.9] So it wasn't anything super strategic. [792.9] It was just this is you have a voice [797.1] and you wanna tell stories. [798.8] And I have always been obsessed with conversation [802.1] as I said earlier, but also success and growth [806.1] in grappling with a question of being black [809.5] in non-black spaces and being in systems [813.0] of always feeling like I'm hitting my head [815.2] against a ceiling so many times, [817.6] how do you circumvent that? [819.2] How are you still remain successful [821.4] when you're navigating systems [822.8] that were created without you in mind? [824.5] And so as I was navigating a transition, [827.8] I don't do anything alone. [829.7] And so I was like, let me talk to other people [833.1] who have already done this, [834.3] who were 10 steps ahead of me. [836.0] I mean, on the most basic level, [838.5] it was I needed some advice to figure this out. [841.4] And that's how it started. [843.3] I didn't care if only myself and my mother listened to it. [846.8] It wasn't about that. [848.4] It was really about me finding my voice. [851.8] And that's exactly what happened. [854.8] Me exercising my voice in a different way, [857.7] just having the conversations that I cared about. [860.3] And also, I was really afraid that, okay, [864.6] I had this grand idea of maybe what could possibly happen, [868.0] but if I ended up in a cubicle, in a job that was boring, [873.2] You know, what is it about journalism that I'm just not willing to give up? [877.3] I'm willing to give up a lot of things, but what am I not willing to give up? [880.4] And it was the interview. [882.1] That was something I was just not willing to give up. [884.7] And so I was like, well, I don't need a company to do that. [887.5] I can do that on my own. [889.2] And so that was just like my little space of joy that I wanted to create from just for myself, [896.1] but it blossomed into something so much bigger. [899.8] I think what you said is true. I think the fear so many of us have about leaving is leaving that [905.3] energy, the collaboration, the conversation and working in a cubicle all day by yourself and not [911.4] talking to anybody. That would for all most of us that would just be, I mean, that's hell. [916.9] Yes. Literally. [919.0] So we're sure just like not hearing different opinions, not meeting people and hearing how they [927.2] made it out of a tough situation. [929.5] And that's the thing is too, when I was seeking, [932.1] I would watch shows, I would listen to podcasts, [935.5] I was reading books to try to figure out [937.9] how to navigate this feeling that I had. [940.1] I didn't have the language for it, [941.7] I didn't have the data to figure out [944.2] what I should specifically be doing. [946.5] I couldn't, I didn't really find things [949.0] that spoke directly to me. [950.4] I could take a little nugget here [951.7] and a little nugget there, [952.8] but in terms of speaking to my direct experience, [955.1] I didn't really find many conversations that could do that. [958.8] And so I wanted to have a more nuanced conversation [962.5] that better reflected what I was experiencing [965.3] and journalism taught me if I'm experiencing it, [968.0] a lot of other people are experiencing it as well [971.1] and have it, you know, a lot of people get what they want [974.4] and then they're like, and then we lived happily ever after. [977.5] I was like, no, no, no. [979.0] I want to understand when you didn't know [981.4] what the outcome would be, [982.8] how were you taking calculated risks? [985.2] What were you thinking about? [987.2] You know, things of that nature? [988.7] Like what was the first step you took? [991.1] Things like that. [991.9] I wanted to break down those that ambiguous [995.0] messy middle part and really break that down. [998.1] And it is changed my life honestly. [1001.0] It really has changed my life. [1002.5] And what ways? [1003.4] From the advice, it's allowed me not to have the same pitfalls [1006.5] that a lot of other people do, especially as it pertains [1009.3] to being a new business and making money. [1014.5] I make money. [1015.4] I've replaced my income. [1017.7] If you look at the statistics on women-owned businesses, [1020.6] there are a lot of them created, [1021.9] but a lot of women don't make money. [1023.8] And I have. [1024.8] And so that's because of the advice that I've received [1028.8] of don't do this, do this. [1030.3] I just do it. [1031.8] I'm not trying to reinvent a wheel [1034.1] and trying to come up with something for myself. [1036.5] I'm just like, oh, it worked for them. [1038.1] Let me try it for me. [1039.3] It's just kind of that simple. [1041.1] But what it also did in the sharing of the clips [1045.2] is that it rebranded me in a way that I didn't even know [1048.2] that I needed. [1049.0] I didn't think of myself as having a brand. [1051.6] And again, that's the way that you're taught in journalism [1055.0] is to not to ever really think about yourself. [1057.8] But we all have a story being written about us. [1060.5] And the question is, do you want to participate [1062.7] in that narrative or not? [1064.1] Because the narrative is going to happen regardless. [1066.5] And so sharing those clips, if you had Googled me, [1070.4] you're gonna see them covering murders, [1072.2] you're gonna see them covering rikers. [1074.5] And that's not necessarily what I wanna be known for [1077.0] professionally because that, [1079.2] unless you wanna go into like the criminal justice space [1082.7] or whatever, which I didn't really, [1084.4] I thought I might, but I really didn't want to. [1086.7] That doesn't actually serve me, right? [1089.1] And so, and if you want more opportunities, [1092.8] people need to be able to see you in their space. [1096.2] And so having these conversations and sharing the clips [1099.3] gave me more breath and depth so people could see me [1103.1] differently. [1103.9] And so when people meet me now or they're like, [1107.3] oh, I've watched your clips on LinkedIn or, oh, [1109.9] I've seen what you're doing there. [1112.8] And so I'm known in a much different way. [1115.9] And I didn't even know that was happening. [1117.5] That wasn't the goal when I was sharing. [1119.2] I was just like, hey, went to listen to my podcast. [1121.5] I had a cool interview. [1122.6] But that's what it did. [1123.5] And so it opened up business opportunities [1126.0] That's great. That's really great advice too to kind of put yourself out there. [1129.8] But congratulations on monetizing your business and making it work because you're right. [1134.7] A lot of people open businesses and a lot of people close businesses and the fact that you stayed at it and took good advice. [1139.9] And would you say you were cautious or you were just kind of knew what you were doing? [1145.1] No, I didn't know anything of what I was doing. No way. And no idea. No idea. No clue. No idea. [1152.1] I think it's, I don't, I didn't come at it [1155.7] from a scarcity mindset. [1157.2] I gave myself two years, which felt like a contract, right? [1160.5] I was like, I'm gonna throw the kitchen sink at it. [1162.6] I cannot quit. [1163.9] I cannot complain like I have to just keep going for two years. [1168.4] And after two years, then I could reassess [1171.2] if this is the right thing for me. [1172.6] If not, then I'll get a job, no big deal. [1175.0] At least I tried it. [1175.9] I got it out of my system. [1179.2] I've heard a couple other people say, [1180.3] that setting timelines and setting goals don't be unrealistic. [1184.3] You're not going to do this in four months or six months. [1187.1] It takes time. [1188.8] It takes a lot of time and it's so much work. [1191.5] Like in terms of entrepreneurship, I always tell people like if you can find a job that you love, [1196.0] do that. It's just a lot easier. [1198.8] Like actually just do that. [1200.3] But the thing was that there was nothing. [1202.4] I didn't find anything that I loved and the things that I was applying for. [1206.8] I didn't get. And so I wasn't just going to sit around and, and, you know, submit, you know, countless [1215.5] resumes. I was just gonna make make it happen for myself. And that's how I felt like in, in [1221.0] journalism, I just felt like I was always just like [1225.2] having to prove my, my worth. They said, you know, I felt like the goal line kept moving as to like, [1231.2] Oh, you do this while you now you're, you know, [1233.7] I was like a Swiss Army knife. [1235.8] I could do everything, right? [1237.8] And, but I was never compensated for it. [1241.6] And so the goal line just kept moving. [1244.0] And so I was like, I'm just tired of putting my future, [1247.5] my financial future, especially in somebody else's hands. [1251.5] It is just time for me to take the reins. [1253.7] I'm smart enough. [1255.0] I live in New York City. [1256.6] I have done the work. [1258.2] I have expanded my network. [1260.0] I've been helpful to people. [1261.9] I have two degrees. [1263.0] Like all of this stuff has to count for something. [1266.1] And if it doesn't count for anything, [1267.7] then that's my problem, right? [1269.7] Like it has to count for something. [1271.3] I don't know what it counts for, [1273.1] but I gotta figure that out. [1274.5] And every day in journalism, [1276.0] you have to figure stuff out quickly. [1278.6] And so I just leaned into literally [1282.1] all the steps we take to tell stories every day [1284.9] just took the ID constructed it, [1286.8] literally just deconstructed it [1288.5] and applied it to myself. [1291.1] Right. [1291.4] So the Swiss Army knife, that's a great analogy, [1293.7] because it is. [1294.2] It's true. [1295.0] We're multifaceted, multi-talented. [1296.5] We can figure anything out. [1297.8] And that's what led to the rewrite. [1300.3] Yes. [1301.3] So don't put the rewrite is. [1303.2] Yes, the rewrite is a community of journalists [1306.3] and storytellers who are invested in reassessing, [1309.8] reimagining, and reinventing their careers [1311.9] in the face of the instability. [1313.7] And the rewrite came because I was going through this [1316.3] transition and talking to all these people. And even though I had a lot of help, I mean, [1321.9] every dollar I've made has come from a friend. And it's been almost three years now. [1325.8] I'm living around with that. Yeah, no, it's great. It's much better actually. [1330.2] Help each other. Yeah, help each other out. And so I was just like, wow, I am learning [1335.8] so much. I'm in these meetings. They're meetings that I just, I mean, they're blowing [1341.3] my mind. Constantly, I'm drinking from a fire hose every day and just taking in all of [1348.3] this information. I thought I'm in New York City. I'm in the streets. I'm interviewing [1352.8] all the people from the penthouses to the politicians to, you know, every day folks. [1358.7] I am exposed. Absolutely not. I was not exposed. Another misnomer was, oh, people know [1365.3] what I do. People have no clue what you do. People have no clue what you bring to the [1371.0] table. I liken it to being in the military. We say thank you for your service. But do we [1375.8] know what a soldier does? Do we know what a staff sergeant even means? What does that even mean? [1380.2] We have no idea. Same thing for journalists. No one actually knows what you do even if they consume [1385.2] the product that you put out every single day. It's not saying like, oh, this is an accountant. [1389.6] And so then we assume they're great with numbers. They're, you know, project management. They [1394.2] They're organized. [1395.2] Like, there's no natural associations to what journalist skills are and how that can be applied [1402.1] elsewhere. [1403.1] So I was doing all right because I had friends who were running interference for me. [1410.7] At the same time, I'm seeing all of these layoffs happening. [1415.2] I know I did things while I was in that none of my friends were doing. [1420.2] And I was like, wow, what's happening to all these people who are now in a job market? [1426.1] Because it's not like the great recession, 2007, 2008, where those jobs eventually came [1431.8] back. [1432.9] These jobs are not coming back in that same number. [1436.0] So mathematically, this is not an emotional conversation. [1440.3] Mathematically, most people are going to have to transition to something else that they [1445.6] have not done before. [1447.6] Or are they going to do that when they have completely different language? [1450.7] They have a completely different protocol. [1452.8] They're using technology, which journals don't really use technology. [1457.0] I mean, we APE and P.S. I mean, that's I news. [1460.9] We've been using that forever, right? [1462.9] Just the newest version, but we're not like exposed to the new technology that's happening [1468.0] at the scale that is happening in other companies. [1471.0] What if I could make people, like I can make the people who are teaching me available [1477.0] to others to help them with any transition. [1480.9] Specifically, those who are in it right now to say, [1483.8] hey, I hope you stay in forever. [1487.5] But if you don't, the time to prepare is not after. [1491.6] You know, it's not when you don't have any options. [1494.1] The time to prepare is now, because that's why I'm in my position [1497.6] is because I prepared years before I needed it. [1500.3] And so that's how it started. [1502.6] And so we just put it on Instagram. [1505.3] Hey, hello, little website to collect emails. [1508.7] If you're interested, and I just send out emails [1511.5] of just like advice that I've gotten. [1513.4] And then we would take the surveys. [1515.2] And from that, we were starting to create, you know, [1518.3] have webinars from webinars. [1520.6] We created a course literally took all the surveys, [1524.0] which was more than 100 surveys. [1526.2] And everybody was asking pretty much the same questions. [1529.6] And so we found people to be answers [1532.4] to those specific questions that everybody had [1535.4] and then provided that. [1536.9] And now it's a community, [1539.3] because that's just more cost effective [1541.8] where I've launched the next best thing community. [1544.0] So it's pairing the podcast and the rewrite for journalists. [1548.2] And so you have access to people [1549.5] who are in a lot of different industries, [1551.3] because that's a problem journalists have, [1552.8] is that you don't really know others [1555.0] who are not in the industry. [1558.2] So it's for people across industries [1562.0] And so we have webinars and workshops really, [1565.8] not just webinars, [1566.7] because it's not passive, it's very active. [1569.0] And then every week I send out, [1570.8] okay, I really need you to work on this this week. [1573.1] I need you to work on that. [1574.1] There's like, there's an accountability measurement. [1576.4] And then there's also a sharing of resources. [1579.7] So somebody needs this, like just today, [1582.5] they're like someone's starting a business. [1584.9] And I was like, you know, [1586.3] link them with my attorney that helped me start my business [1589.5] so that they can get their LLC set up. [1591.3] So all of that is happening in the community. [1593.7] But outside of the community is paid. [1595.6] But outside of that, there's tons of free resources, [1598.4] tons of free resources. [1600.1] Right, so there's kind of multiple tiers. [1602.2] There's some free things you can go on and kind of look [1604.0] and get it at you. [1604.9] You get a taste of it and then there's a paid tier too. [1607.0] But even the transferable skills guy, [1609.7] which is free, I downloaded it and read through it. [1611.9] I thought it was fascinating that you, [1613.8] there's a list of jobs that journalists can do. [1616.0] Yes. [1616.9] Just knowing even, you don't even necessarily think about, [1619.4] which cuts through so much right there. [1622.3] And then the other thing I thought was really fascinating [1624.8] was the, here's how you should describe what you do [1628.0] instead of saying get rid of all the TV lingo that we use. [1632.2] And I just pulled a few of them. [1633.6] I just wanna like, [1635.0] data-driven integration marketing campaigns. [1637.8] We understand that. [1639.0] Understand the dynamics of short-form storytelling. [1642.5] Create award-winning shareable videos, [1645.3] deep understanding of digital landscape, [1647.6] engaging with key audiences. [1650.0] Those are all things that we do. [1651.4] We just don't know how to put them in those words. [1654.4] Yes. [1655.2] And that was one of the things [1656.3] that I was sitting in meetings [1658.0] and they had all this corporate speak. [1659.8] And I literally would just, you know, [1661.7] slowly write things down in my notebook. [1664.2] Cause I'm like, I've never heard anyone say these things. [1667.2] And I was like, there's a whole other language happening. [1669.9] And I was blown away by it. [1671.9] And I would write things down in my notebook. [1673.7] So that's how the transferable skills guide was born [1676.1] that I literally took, I consolidated a ton of jobs, [1681.3] job postings that journalists could do. [1684.2] And I, cause I started, [1685.9] cause every Saturday I send out an email [1687.5] called the rundown that has tons of jobs in it. [1689.4] And so I go through it. [1690.4] It's like I do it manually. [1691.8] And so I kept on seeing similar lingo. [1696.0] And I was like, and I kept it in my notes app of like, [1699.2] and I literally, all of this stuff is manual [1701.5] that's done, right? [1702.5] Of just how can we describe ourselves? [1704.9] So another issue that folks have, [1707.1] because the number one question people had [1708.7] was how can my skills transfer? [1711.5] That's our number one question, [1713.2] which is why the transferable skills guide was created. [1716.1] Also, a lot of people start talking to me, [1719.0] well, I wanna do this, you know, [1720.8] or I don't wanna do PR, [1722.6] because I don't wanna send press releases. [1724.2] And I was like, the person who's sending press releases [1726.4] in PR and the totem pole is probably very low [1729.5] on the totem pole. [1730.8] PR is very expansive. [1733.2] You have to understand business, [1734.5] you have to understand marketing, [1735.9] you have to understand audiences. [1737.5] There's so much more strategy and PR [1740.3] than you're giving people credit for [1741.8] because you're only dealing with PR [1743.7] in a very small fraction of people's roles [1747.0] or people who are in the more junior roles [1750.3] and not people who are in the more senior roles. [1752.9] So you get a lot of that. [1755.8] And I'm like, you're saying what you think you want [1759.8] and don't in terms of job titles, [1762.2] but you don't actually know what it means. [1764.7] And then also to see the expansiveness [1767.1] of how your skills transfer more broadly in the world [1773.0] in a way that's authentic and not salesy. [1775.4] That's another issue that folks are like, [1777.1] I don't wanna just sell something. [1778.5] Like I wanted to have meaning. [1781.1] And one of my really dear friends [1783.2] who has been on this journey with me for years, [1786.6] she goes, Andrea, you don't have to aspire to be Oprah. [1791.6] You can aspire to be the person Oprah interviews. [1794.7] And the whole idea is that they're important too. [1797.7] They're doing really important work too. [1800.0] So it doesn't have to just look one way. [1803.4] That's amazing. [1804.5] So if someone's starting down this journey, [1807.0] what are the first things they're encountering [1809.1] after learning that this goes are transferable [1812.6] and then how are you learning how to relate those? [1815.1] What are the next things they have to encounter [1817.7] and deal with and manage to move to the next level? [1821.0] Yeah, first you just have to get clarity. [1823.3] Oftentimes people are just like, [1825.6] I just need to update my resume. [1827.1] And I like to go where? [1829.0] You don't even know where you wanna go. [1831.2] And also being multifaceted people, [1833.5] we have a lot of skills. [1834.6] You need to optimize for your top skills. [1836.7] You don't have to, you know, [1838.0] saying I could just do everything means nothing. [1841.2] That means you can't do anything to other people. [1844.2] So you have to be really clear about what worked, [1847.5] what didn't work. [1848.5] What environment can you thrive in? [1851.8] Newsrooms are pretty standard environments, pretty standard. [1855.8] But outside that, like you have wildly different work [1860.6] environments. [1861.2] You have to be very clear about how do you thrive? [1864.1] How do you like to be managed? [1865.6] Do you need flexibility? [1867.3] Which I didn't fully realize until I took an assessment [1871.8] and it put it into words for me. [1873.4] And I'm like, I know why this job wasn't great for me. [1875.8] And I know why this job was wonderful for me. [1878.2] was just that dynamic. [1879.3] So first is I have a whole framework. [1881.8] It's called Empower. [1882.8] So we can't go through all of it, [1884.5] but the first one is in vision. [1885.8] So it's really just getting clear. [1887.6] There are a lot of roads. [1889.1] You wanna recalibrate your GPS to what road [1891.8] you wanna go down. [1892.9] The M is money. [1894.6] So we have to be very clear about, [1897.2] we have to fund our dreams. [1898.9] And so the reason why I was able to take a bigger risk [1902.1] is because I had money saved, period. [1904.8] And so, you know, like let's just not be airy fairy [1907.7] about this were grown ups. [1908.8] I live in New York City. [1910.0] My rent is people's mortgages, right? [1912.4] Like it's ridiculous. [1913.7] And so you have to save money because money buys you time [1917.8] and a LinkedIn report show that it's taking the average job [1921.5] seeker at least at least six months to find a new job, [1925.8] which means that if you don't have between your severance [1928.8] or your savings at least six months saved, [1932.3] then you need to pull multiple levers at the same time. [1935.5] your money, your runway determines the urgency. [1939.5] Right? [1940.3] I tell people all the time, save your money. [1942.2] Save your money. [1943.2] Yes. [1943.5] Start early, save your money. [1944.7] Because you're going early. [1947.5] Especially now, especially now where people are literally [1950.3] coming to work and they're like, oh, by the way, not only, [1953.7] like our whole outlet is shutting down. [1957.5] I mean, that's just real life that's [1959.5] happening for people. [1960.8] And so you can say sometimes we become [1964.5] like justice warriors and journalism, [1966.6] but it shouldn't be like this. [1968.6] And that it, okay, right, but it is. [1971.9] Now what? [1973.1] You know what I'm saying? [1973.9] Like literally now what? [1975.6] And so if you don't have enough runway [1978.6] and you are looking, [1979.7] that means that you have to monetize your expertise [1982.2] right now while also looking for a full-time job, [1986.5] they both have to happen simultaneously [1989.3] or else you're gonna get into scarcity [1991.6] and take whatever and you're gonna be miserable, right? [1994.9] And so money buys time, full stop, [1998.8] and have a clear budget on how much you spend, [2002.4] not your oodles and noodles budget, [2004.0] like you were 21 years old, [2005.9] your real life grown up budget. [2009.2] How much can you save? [2011.2] Is there anything unnecessary that you can cut? [2014.7] I believe in living a nice life, you know? [2017.7] But having that, and also, [2020.1] So if it's gonna take some time, [2022.2] you gotta figure out how to monetize [2023.5] your expertise right now. [2024.9] And that doesn't mean necessarily like working retail [2027.9] or Uber, those are fine if that's what you wanna do. [2030.8] But you have skills that people need [2032.6] and that's what we teach folks is how to monetize [2034.9] their expertise in terms of like consulting [2037.5] and freelancing and things like that [2039.4] that's still like corporate work [2041.3] that can give you thousands of dollars [2043.5] and not a few hundred dollars at a time. [2045.8] I think those are the first two. [2047.3] I'll say the third one actually really quickly [2049.4] because it's really important is your personal brand. [2051.7] No one knows who you are if you don't tell them who you are. [2055.2] And I think that working in a public space, [2058.6] even if you're behind the scenes, [2059.9] working in a big name, [2062.2] kind of gives you a false sense of security. [2064.7] No one can help you if they don't know who you are, [2066.7] if they don't know what you can do, [2068.0] and if they don't know what you need. [2070.0] And if you're not sharing that, [2071.4] if you're not saying that on a consistent basis [2074.4] and one time's not enough, [2076.1] if you're not sharing it, [2077.4] then you can't become a magnet to opportunities. [2080.0] You will always be the person chasing. [2082.2] And I think people don't even realize what their brand is [2085.0] or who they are because it's not always who you think it is [2089.5] either. [2091.1] That's true. [2091.9] And in a lot of people, I see they're not on LinkedIn, [2095.7] which is a huge mistake, big old eggs for their pictures. [2099.8] And then they're like, oh, I should care now. [2101.7] And let me just set something up. [2103.4] And they haven't seen anything about themselves. [2105.4] It's just like a lot of words. [2106.7] It doesn't say anything. [2107.6] Nobody knows what you're talking about. [2110.3] And they're not getting in on, or if they are, [2112.7] they're saying, I covered the Trump trial today. [2117.1] And this is what happened. [2118.1] And I was like, we know, and people aren't [2120.7] going to LinkedIn to figure out the latest on the Trump trial. [2123.1] But do you have a specific expertise [2125.5] that you can share with us? [2127.4] If you did a story and you had a specific character, [2131.0] I see I did a one on one with somebody. [2133.6] And they, I said, what do you want to be known for? [2136.2] And they're like, man, I really would love to do something [2138.0] that has a health and wellness to spend to it. [2140.6] Because I really love that. [2142.7] I was like, great. [2143.6] Would anybody know that you care about health and wellness [2145.8] if they looked on any or socially at the Google G. [2149.6] No, because they're just going to see the last fire, [2151.9] the last shooting, the last, and look, [2154.4] you got to do whatever you got to do. [2155.9] But how about instead of covering the actual shooting, [2160.2] like sharing it, like, hey, I covered the shooting. [2163.2] and five people are dead and two are in the hospital, right? [2166.7] Like giving the summary, the synopsis of the story. [2169.9] How about you frame it in a way of, you know, [2173.7] covering crime as a part of my job, [2176.8] but to decompress, these are my mental health practices [2180.7] as a result. [2182.5] Why don't you frame it? [2183.5] Where you still do the story, [2184.8] because you have to get paid, right? [2186.1] But now you're framing it, [2187.4] because you wanna be known for more of health and wellness [2191.3] versus kind of what you do day to day. [2193.8] So it is just really important. [2195.7] So that's what you guys do with the kind of intake. [2197.8] You interview people and you come up with a document [2201.1] that summarizes their personalities, [2202.8] their interests, their skills and their values. [2204.7] Yeah. [2205.5] So when I do do one-on-ones for folks, [2208.8] especially now it's like really in the community. [2212.1] And that's I use this framework. [2213.8] And I'm asking them a ton of questions. [2216.2] And then I relay it back to them. [2219.4] everybody I've done it with. [2220.8] They're like, oh, I can do it. [2222.8] Because it just seems like a big, audacious thing. [2225.2] And they're like, oh, I can figure out [2228.6] what next step to take. [2230.5] Because all you have to do really, [2232.4] and I don't want to trivialize it, [2234.2] because it is a lot of hard work. [2235.8] But I always say on the podcast, [2237.5] it's about how to get from where you are to where you want to be. [2240.1] So we're here to help be that bridge. [2242.8] And so it's just identifying where are you, [2245.7] and identifying where you want to go, [2247.5] and what's the path to bridge that gap? [2250.7] So you might not make a leap. [2252.1] Most of us don't, you know? [2253.7] But what's the next best thing is why I called it that [2256.7] because it's not, especially now I think people, [2260.1] I had a friend who was talking about, [2261.6] well, I don't know, you know, if I don't do this [2264.1] and you know, I might do something else and you know, [2266.8] I don't know if I could stay there for long [2268.2] and I was like, no one should be thinking about staying [2270.2] anywhere for long. [2271.4] What can you do for one year? [2272.5] What can you do for two years? [2273.8] I wouldn't think about anything beyond two years [2276.2] because it's just changing so fast. [2278.5] What's your next best thing? [2280.1] And then when you do that, [2281.4] then what's your next best thing? [2283.0] If your life changes, if you're partnered, [2285.5] if you have children, your needs change. [2287.9] And then you get your next best thing. [2289.7] And so it's all about, you know, [2291.2] living the life that fits your life [2293.6] as opposed to working and then trying to like [2295.8] fold yourself into a pretzel to try to make it fit. [2299.9] That's really good advice. [2300.7] That is really good advice to figure out [2303.4] what your life, what you want your life to be like. [2306.0] I think that's what I've been trying to do for the, [2308.6] or have been doing for the last four years. [2310.9] How is your life different now than it was [2313.4] when you were at W.C.B.S.? [2315.4] Oh, my God! [2317.0] It's unrecognizable. [2319.5] It's, I'm coming up on three years. [2323.6] And it is, I was just thinking about this. [2325.7] It is absolutely unrecognizable. [2328.2] First of all, I work harder than I have ever worked ever. [2333.2] But I have so much joy. [2336.0] I have so much joy because I'm working on things [2339.2] that are really meaningful to me. [2341.7] I love learning. [2343.1] I just love learning. [2344.7] I'm a complete geek and I do that every single day. [2348.5] The most nuanced, crazy thing. [2351.7] So I've learned so much being able to, [2355.2] and again, I don't think entrepreneurship is for everyone. [2357.5] I don't think it's for most people. [2359.0] But in pursuit of this, being able to make money [2361.9] just from my idea. [2363.9] Like literally I had an idea, [2365.8] and then I just went and pounded the pavement [2368.3] to make it happen. [2369.6] Is the most empowering thing I have ever experienced. [2373.3] So now my question last year was, [2375.6] which was my first full year in entrepreneurship, [2378.5] because I had a bridge job with the Grillo. [2380.5] And last year my question was, [2381.6] oh my God, can I do this? [2382.9] Can I pay my bills just based on this work? [2386.0] And I did it. [2387.2] I replaced my income from news. [2389.6] And now it's all right, what numbers do you want to hit? [2392.5] So I literally come up with numbers. [2394.5] And I'm like, all right, how can you figure this out? [2397.4] And to have that agency, I'm not special. [2401.3] I'm not special. [2402.2] I have no special powers. [2403.8] I'm not from a first generation American. [2407.9] Like I'm not special. [2409.9] You are special, but I just have the courage [2415.4] and the confidence to believe in myself [2418.5] and to believe that nothing is wasted. [2422.3] So I think being a journalist made me so much better [2425.2] as an entrepreneur, and I use my journalism skills [2428.6] every single day. [2429.9] So yeah, and the biggest thing is that I get to see my family, [2433.2] which was the crux of all of this in terms of living [2435.8] the life that you want, as I just came from home. [2439.9] I literally am in Maryland probably one week out of the month now. [2444.2] My parents are doing great and stuff like that, [2446.1] but I don't miss moments anymore. [2448.8] You know, I don't miss anything. [2450.5] And you don't miss working on Christmas? [2452.1] I know, I don't ruin Christmas. [2453.8] I wouldn't ruin Christmas where they'd be like, [2455.9] cause we go on vacation for Christmas [2457.6] and they're like, Andrea, can we go on vacation this year? [2459.8] And I'm like, I'm waiting to hear back [2461.8] and I can't hear out. [2463.3] Or make Christmas shorters though. [2465.3] Yeah, no, so I don't miss. [2467.4] I don't miss any family moments. [2469.5] You agree, that from me too. [2471.5] Okay, can we talk about one last thing before you talk [2473.8] about cowboy cargo? [2474.6] because I just listened to your podcast [2476.0] to go in there. [2476.8] Ever. [2477.7] The best ever on the go there. [2479.4] Oh my God, it was so great. [2481.7] I was at the opening night in the light. [2484.1] Okay. [2484.9] And it was, and I literally decided to go like today. [2487.2] I really wanted to go because I'm a huge fan of the album. [2489.4] It's one of my favorite albums. [2490.8] Yeah. [2491.7] From beginning to end, I listened to it over and over [2493.3] and over again. [2494.2] Yes. [2495.0] And I literally decided two days before I'm like, I'm going. [2497.6] And randomly, I got a friend next to my friend. [2501.2] So it was even more fun. [2502.4] So it was an amazing move. [2504.1] Tell us about your experience. [2505.9] Oh, my gosh. [2507.1] So it was, I had never seen Beyoncé in concert. [2510.0] I had never seen Beyoncé. [2511.7] I was just like, I'm not part of the behind. [2513.8] Like, I thought folks were extra. [2516.0] You know, like, oh, you've got it. [2517.9] And I tried to like, my friend got tickets. [2520.6] And I was like, oh, I held the screens open [2522.9] to try to get the tickets and the fight to, [2525.1] like all of that. [2526.1] I was like, oh, this is so much. [2528.3] But she just vibrates on such a different thing. [2534.1] frequency and her excellence and just the fact that she lives on her own terms. [2540.2] I am I've always been fascinated by it. [2543.1] So I was in almost the time where I'm seeing a lot but sometimes I just stop and I'm like, [2548.8] this is cool. [2549.9] What I am seeing is crazy. [2551.9] I love what you said too. [2553.8] Like I can imagine her dreams. [2555.5] What are your dreams like? [2557.1] What are her dreams like? [2558.5] How are you like how do you think this up? [2561.8] Because every corner, there's something always happening. [2565.9] Every dancer is intentional. [2568.5] They're dancing on a hundred. [2570.5] No one is slacking. [2572.3] The all the things are happening. [2574.4] The videos running at the right time. [2576.4] It's like all of the things, the colors, they all in an all mean something. [2582.0] It all means something. [2583.6] And so it's really indicative of how I want to live my life in terms of being very clear [2590.4] about what my offering is, not being swayed by what an industry standard is, and saying, [2596.8] no, this is how I show up. This is what I have to offer. And also being locked in with your tribe [2604.8] and your audience, and being inclusive enough in a time when everybody is like in scarcity, [2610.9] to say, no, no, no, no, there's so much to go around, right? There's, there's place for everybody. [2617.7] that was also the most beautiful thing of just seeing everybody from everywhere showing up and their [2624.9] whole demonstration of themselves. Like it was from because it took the train like from the train station. [2632.2] It just was it just was wild to me. It was amazing. The way everyone it made an event. Everyone [2638.9] was dressed, you know, boots and their hats and everyone looked different and you know, the American [2644.8] flag was everywhere. I thought there was really, really profound. And to me, the album [2650.7] is such an exploration of not just country music in general, but country music in very broad [2657.0] spectrums. There's a lot of Western stuff. There's a lot of taxes, rodeo. It was, I love [2663.7] the album so much. I really do. I listen to it over and over again because it's, there's [2667.6] every time I feel like I get something new out of it too. [2670.9] And you know when I went to Nashville, that's when I was first like fully introducing into country music before I be like, [2676.7] now I don't listen to that. And then there were just like parts of it when I was in Nashville. I'm like, oh, [2681.6] this is like I love the soul of it. And I love, you know, just I just was exposed to it in like different ways. [2688.2] And so she melded all of the things that I loved. And then also all of the things that I felt like was, [2697.0] was distant, you know, all into one. I was like, this is genius. I actually thought I might [2702.8] go to Vegas. Yeah, that's where I'm like, talking to my friend. It's so financially irresponsible [2707.8] for me. I'm just trying to bridge that. Yeah, to go to Vegas. I really should not, but I'm literally [2713.0] like, I know if you go, maybe we have a dream. Yeah, no, that would be so great. [2719.9] All right, Andre, I appreciate the time today and the wisdom that you're passing on. I'm so [2725.4] interested to know more about and how you're you're literally helping people make that transition and it's [2731.2] remarkable work that you're doing. I'm [2733.6] thank you. Congratulations. Thank you. And if I could just say one last thing is that sometimes people [2739.6] feel away because they're like, oh, she's telling me to leave my job. No, that's not what I'm saying [2746.6] at all. I'm just saying that you came into this because you loved it and you deserve to continue [2752.4] you to have a career from that same passion of service. [2755.9] And one person shouldn't hold the keys to your future. [2759.6] And so that's when I'm just helping people create more options [2762.3] in their life. [2762.9] And so if you're interested, you can go to start your rewrite.com [2766.4] and to find out more information. [2768.3] That's what I say too. [2769.2] It is we're not anti journalism. [2771.5] We're here for it. [2772.2] We support and value it. [2775.3] It's more important than ever. [2777.1] But sometimes you got to move on. [2779.2] And when you're ready, we're here. [2780.7] Yes, exactly. [2781.8] Exactly. Thank you so much for having me. [2783.8] It was so nice talking about cowboy card here with someone, another fan. I've been looking for an [2788.1] opportunity. I'm glad Andrei gave it to me. If you want to know more about the rewrite, it's [2791.5] the website is called startyourrewrite.com. You can sign up for Andrei as newsletter and download [2796.4] the transferable skills guide. They're both free. You got to check it out. The link will be in [2800.5] the bio. Also, if you want to hear her podcast, it's called the next best thing. The YouTube link [2805.7] will be on there or you can find it wherever you find podcasts. The link will be in the show notes. [2810.1] Coming up in the next episode of Life After News, Los Angeles reporter anchor Christina Pascochi [2816.7] left the news about a year and a half ago and since then she's run for the US Senate, [2821.1] she had a baby, she went to Yemen, she joined the California State Guard and now she's [2826.3] expecting her second child. So you hear all about her amazing story and what she's doing and what [2829.6] she's passionate about now. If you haven't already, please subscribe wherever you listen to podcast, [2833.9] latest reviews. Also subscribe to our YouTube page for the video versions of this. You can follow me on [2842.0] Instagram at Mr. Jason Ball or at life after news pod. Linked in to another place to catch up with me. [2847.6] I love to have conversations about careers and career pivots and journalism. We have new episodes [2851.9] every Tuesday. If you like it, share it, give us good reviews. Thank you so much.